The Baylor team was led by Jovan Overshown, Senior Associate Athletic Director for Branding and Engagement. The new logo replaces the decade-old mark featuring Pat Neff Hall and Judge Baylor. Also, a year after the Bears went without a gold helmet, they will bring that back for 2019. That is a major change from any Baylor football jersey prior to it. One Baylor. They were one of the only programs to get a true black jersey as well, something to watch for the other programs as well. The Baylor bookstore will be the first place to receive items with the new logos, but its availability should be widespread by the fall. This will be reserved for special commemorative events and “permanent installations,” but will otherwise be phased out by the end of the year. The Bears revealed their new uniforms for the football program first with the release of the above tweet at around 10:30. The uniforms are a drastic change from the past few years under Baylor. “When you’re balancing old and new obviously you want to look at the history of the institution, you want to look at which marks have the most visibility, which marks are cherished,” Cook said. In fact, there are literally dozens of Bear heads, both forward and side-facing, in Baylor's history. #BaylorUnited #SicEm pic.twitter.com/aE02h9KPaX. The 2019 National Champion Lady Bears also got new uniforms. An email sent by President Dr. Linda Livingstone explained that the branding change makes Baylor more recognizable. One Baylor. !#BaylorUnited pic.twitter.com/Xyu5qqgIhq. Threads for the future.#BaylorUnited pic.twitter.com/thLEdfgoS2. “We feel that we can truly move the needle for Baylor nationally if we all present ourselves in the same look and feel, [and] also the same messaging and the same experience with Baylor as we move forward,” Cook said. The new logo replaces the decade-old mark featuring Pat Neff Hall and Judge Baylor. Baylor has had issues with creating a "Bear" logo in the past. New Baylor logo arrivals to get geared up for fall August 9, 2019 // Posted In Academics , Athletics , Just for Fun In April, Baylor unveiled new BU and bear logos as part of the “ Baylor United ” … Radioactive Bear is the most hated, while the current Bear-head was neither really loved or hated. The reveal. With fall coming fast, it’s time get ready for Spirit Fridays and gamedays with a fresh green-and-gold wardrobe. Homecoming will include a mix of online celebrations and scaled-down campus events. The new branding is immediately visible on the Baylor website and all new materials are expected to sport the new look by the start of the fall semester. “Working with Dr. Livingstone I noticed that she always wore her interlocking BU on her lapel pin, and that was a signal to me that there’s a possibility of a brand shift for the institution,” Cook said. “Now more than ever,” President Livingstone wrote in an April email to the campus community, “it’s time for us to unite as the Baylor Family — academics, athletics and alumni — and rally behind our aspirations to be recognized as the preeminent Christian research university. In addition to the new Interlocking BU, the text in the university brand mark has been changed to include upper and lowercase characters, and Baylor’s green and gold colors have been standardized. Cook explained the timeline of the rebranding process, and said that the opportunity presented itself while working with Nike to design uniforms for all of Baylor’s athletic teams, with a little inspiration from President Livingstone. “As the marketplace becomes more and more competitive for outstanding students, faculty, staff and external resources, we recognize the need to stand out quickly and distinctly,” Livingstone said. One Baylor. One Brand. Senior center Sam Tecklenburg models the new all-gold uniforms for the Bears. The logo, uniform, and branding history of the Baylor Bears (NCAA a-c) ... 2019 - Pres Back to Top. Baylor partnered with Nike to showcase new athletic uniforms and a new bear logo. Oh new uniforms you say? The single-color variation of this mark will serve as the primary logo for the athletics department and all related programs and teams to enhance brand consistency and clarity. In addition to the new Interlocking BU, the text in the university brand mark has been changed to include upper and lowercase characters, and Baylor’s green and gold colors have been standardized. One would expect there to be some mix-and-match possibilities with these three that could liven them up a bit. Conference: Big 12. Football, men's and women's basketball, baseball, soccer, and volleyball all had uniforms present and released them on social media at 11am CT. * A history of Baylor’s interlocking BU (April 2019) Baylor Bears Logo on Chris Creamer's Sports Logos Page - SportsLogos.Net. He said maintaining a consistent identity will help Baylor grow its influence. The new branding, described as a “one-brand” approach, unites Baylor under a redesigned interlocking BU logo, which will be used universally across all Baylor institutions. “We have a long string of bears at Baylor that truly have not become very loved outside of Sailor Bear, of course,” Cook said. “This phrase that we say, ‘Baylor United,’ there’s very many layers to that. President Linda Livingstone, along with athletic director Mack Rhoades spoke with the crowd before opening the Nike "United Experience" showcasing new colors, logos, branding, and uniforms for the majority of Baylor athletic programs. One Brand. Baylor Bears Wordmark Logos History. “Just as we’ve aligned our academic and operational strategies under one strategic plan, we need all of our brand and marketing assets working together to assist in our goal of being recognized as the preeminent Christian research university.”. In April, Baylor unveiled new BU and bear logos as part of the “Baylor United” campaign. Since then, many parts of campus have been updated with the sleek new look, including lamppost banners, the McLane Stadium turf, the Ferrell Center court, Bruiser and Marigold‘s looks, Baylor Line jerseys and slime caps — and of course, the Baylor Bookstore. One Baylor. Obviously our athletic department is becoming united [with the new Nike partnership,] but also we’re becoming united across our campus to use consistent marks and colors, but then athletics and the university, we are united,”. CBS Sports is a registered trademark of CBS Broadcasting Inc. © 2005-2020 CBS INTERACTIVE ALL RIGHTS RESERVED. In fact, it was rarely if ever used on any of the official uniforms. With the rains pouring down on McLane Stadium, a few hundred Baylor fans and leaders of the University gathered to celebrate the culmination of almost 2-years of work with Nike to reinvent and standardize Baylor's athletic's branding. — Baylor Football (@BUFootball) April 13, 2019 The Bears revealed their new uniforms for the football program first with the release of the above tweet at around 10:30. One Brand. The reveal. Conference Record: 8-2. According to Cook, much thought and research went into choosing and designing the new logo. “As I traveled outside of Waco, I quickly learned that our existing institutional logo – with Pat Neff Hall, Judge Baylor and our 1845 founding date – did not have significant brand recognition outside of the Baylor family. A new secondary logo is put on the color, rather than the traditional "Baylor" word mark. The reveal. The reveal. Story by Matt Muir | Staff Writer, Video by Julia Lawrenz | Broadcast Reporter. “Let’s stand proudly for Baylor University.”, You might also like: This is our story. Here are our favorite new bookstore arrivals that should do just the trick (click the photo to shop the style): [: @_hestand / : @bro_the_barber on Instagram]. One Brand. According to the Baylor United brand guide, the old Pat Neff logo will now be known as the commemorative mark. “The new bear is quite fierce, he represents the passion that we have at Baylor, but [he’s not] a scary bear either.”. Existing materials can still be used until the end of the year as a cost-saving measure. Of course we have the mini helmets?? While the first release for the Bears only showed the green and white jerseys, head coach Scott Drew saved the best for last in releasing the news on the "Volt" color still being involved with the program. Cook previously introduced a “one-brand” strategy during his time at Texas A&M University, which he said helps a university “stand out in a sea of sameness.”. #BaylorUnited #SicEm pic.twitter.com/Hd9Kj2naFc, ?? This 1952 pennant is the first known appearance of Baylor’s version of this bear. Get yours and more at https://t.co/B9C3l3ymrO #united #sicem pic.twitter.com/7iVV1zxbgb. ?? 2019 Baylor Bears Stats. ? In fact, our mark was indistinguishable among many other colleges and universities that also used historic buildings or landmarks with establishment dates as their logos.” Livingstone said. About Baylor University. Traditions from the past. 4.13.19 #BaylorUnited pic.twitter.com/w1cW85Jv89. One Brand. While the football game against Oklahoma State has been postponed, a range of events will honor this historic tradition with meaningful experiences for the entire Baylor Family.